World’s best ads ever #16: Thai Life pulls on heartstrings with ‘Unsung Hero’

One of the most powerful ads ever made didn’t sell a product it sold humanity. 💛 Thai Life Insurance’s “Unsung Hero” campaign, created by Ogilvy & Mather Bangkok, broke away from the usual fear-based insurance ads. Instead of talking about policies or payouts, it told a story about kindness small, everyday acts that make life meaningful. With its emotional storytelling and Pixar-like narrative arc, the ad moved millions around the world proving that when brands lead with heart, people don’t jus

Thai Life Insurance - Believe in Good (2014) | Herman Singh