What better way to capture the attention of many than with a distinctive and outspoken helmet design, in collaboration with Team Jumbo Visma, to give-away. Find out why it's so important to "Use Your Head" and wear a helmet: https://www.useyourhead.cc/. Here's how to enter: 1. Use Your head and answer the prize question!

Eva de Roo shows you through her POV how important it is to USE YOUR HEAD in busy urban environments. Expertise & passion drive us. Whether you are looking for a fast road cycling helmet or one for your kids, Lazer has what you need.

This professional campaign titled 'Use Your Head' was published in Belgium and The Netherlands in April, 2023. It was created for the brand: Lazer Sport, by ad agency: TDE. This Design, Digital, and OOH Outdoor media campaign is related to the …

Use your head. Research shows that wearing a bicycle helmet reduces the risk of brain injury. Yet the helmet is far from always being worn. Lazer and Team Jumbo Visma therefore join forces this spring and launch the 'Use your head' campaign.

Whether you’re chasing your personal best, leveling-up to new challenges or simply out for a weekend roll with friends, we make helmets designed to do one thing: provide the best and most comfortable protection possible for every style of riding, to enhance your CoreConfidence.

Please cyclists, as the Lazer slogan says "Use Your Head" ! this is footage from the 1937 Paris-Nice

This rider may not be wearing a Lazer, a crime in itself ;-) but she is using Lazer's slogan "USE YOUR HEAD!"

The campaign, entitled “USE YOUR HEAD”, gives the floor to people who know from experience just how important it is to wear a helmet. From the doctors who are in daily contact with cyclists who have been involved in accidents, to the professional riders concerned and more. Read the full story on useyourhead.cc.

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Lazer & FDJ-Suez emphasize the importance of wearing a helmet when you ride a bike.