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About New and Used Car Research According to internal Kelley Blue Book data, over 80% of car shoppers don’t know exactly which new or used car they want for their next car.

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Since 1926, Kelley Blue Book has been one of the best-known names in the auto industry. Today, KBB.com extends the tradition, with trusted values and a reputation for innovation, including ...

Kelley Blue Book Believes Car Shoppers And Researchers Can Make More Informed Car Buying Decisions By Exploring What Long-Term Owners And Drivers Think And How They Rate A …