In May, 2018, ANA acquired the Data & Marketing Association (formerly the Direct Marketing Association). This acquisition aligned the overall strategies of both organizations under a single brand and created the largest trade association in the U.S. devoted to …

May 31, 2018 · The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association).

Additionally, with a rise in state privacy bills that seek to curtail data sharing, and with consumers focused on businesses which follow sustainability practices (like data hygiene), using a consumer choice tool can help build trust in the marketing process.

The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.

Nov 15, 2018 · ANA/DMA 2018 Response Rate Report: Performance and Cost Metrics Across Direct Media. November 15, 2018 The ANA/DMA’s “Response Rate Report” shows marketers how their campaigns compete across different industries and channels.

Dec 4, 2024 · Despite the dizzying and proliferating number of digital channels available, marketers continue to rely on an old standby to better serve existing customers, land new ones, and generate revenue: direct mail.

As a leader in self-regulation, the ANA, through the Center for Ethical Marketing, helps businesses build brand and consumer trust through best practices, guidelines, guidance, compliance services, and committees.

NEW YORK (January 24, 2022) — When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to a new ANA study.

Maximize your marketing potential with ANA membership. Access exclusive resources, expertise, and tools to drive results and enhance your brand growth.

Transform your career with the Certified ANA Marketing Professional (CAMP) program. Dive deep into the world of marketing with our comprehensive certification.