But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy ...

As we await Judge Leonie Brinkema’s decision in US v. Google (ad tech edition) get up to speed quick with AdExchanger’s in-depth coverage.

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In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

As the ad industry awaits Judge Leonie Brinkema’s decision in US v. Google (ad tech edition), get up to speed quick with ...

Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok.

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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Retail media standards: Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup ...