Nio has been expanding its brand portfolio to help it address larger segments of the market and cater to more niche needs.

Trust a Chinese automaker to consistently push the boundaries of innovation. This time, it's the Shanghai-based electric car ...

NIO Day included the global debut of NIO's (NIO) third brand, Firefly, and its first model priced at 148,000 RMB or about $20,400. CEO William Li noted that Firefly will focus on the high-end ...

We are just days away from Chinese EV automaker NIO’s annual NIO Day event, which has already promised some big reveals, including the long-teased ET9 and the first model under its new FireFly ...

New lower cost brand is latest attempt to broaden customer base Nio CEO compares Firefly to Mercedes' smart car, BMW's Mini Starts pre-sales priced from 148,000 yuan GUANGZHOU, China, Dec 21 ...

Previously unknown data on the first model of the new global electric car subsidiary brand Firefly recently presented by Nio ...

Chinese electric car brand Nio has revealed its first foray into the budget EV space with its new Firefly sub-brand. Designed ...

Chinese EV maker Nio has launched its budget brand Firefly, set to take on cut-price electric cars like the new Renault 5, Hyundai Inster, Citroen e-C3 and BYD Dolphin. Although Nio has confirmed ...

Once regarded as one of China’s brightest EV stars, Nio has failed to generate a profit and has had several near-death ...

BEIJING, Dec 22 (Reuters) - China's Nio (9866.HK), opens new tab on Sunday said it would launch its new Firefly electric vehicle brand in Europe early in the first half of 2025, betting that it ...

GUANGZHOU, China (Reuters) - Nio unveiled a lower-cost brand named Firefly on Saturday that it touted as a rival to Mercedes' Smart and BMW's Mini in the Chinese electric vehicle maker's latest ...