It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

In a recent interview, Microsoft Gaming CEO Phil Spencer had some compelling things to say about the future of the Halo ...

According to the company, the campaign “invites people to play with Xbox across multiple devices and screens” and “showcases ...

Snake Eater is faced with a bit of an uphill battle, and it should be careful not to lose one iconic moment in the process.

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

The executive tells Rolling Stone that cloud streaming is the priority, but so are handhelds and home consoles ...

The Ghost Cipher Edition is an absolutely gorgeous controller, with a translucent clear top case, rubberized ash gray grips, ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is ...

Microsoft's bold new marketing campaign redefines Xbox as a multi-device platform, but it risks alienating its core fanbase.

Woot's Xbox Game Pass Ultimate deal is even better than usual right now, but it's only up for grabs today, November 14.