Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

The video game industry is one of the most lucrative markets in the world. Whilst PlayStations, XBoxes and Switches dominate the market now, game consoles of yesteryear are quite lucrative prizes ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...