Levi’s dropped their first campaign starring Beyoncé, in which she gives "high fashion in a simple white tee" and even strips down to her skivvies.

The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.”

Beyoncé’s update to the Levi’s 1985 ad ‘Launderette‘ is just the first in a full campaign. Which one should be next? When Beyoncé dropped her hit Cowboy Carter album in March, no one could’ve been happier than the folks at Levi’s.