It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

Woot's Xbox Game Pass Ultimate deal is even better than usual right now, but it's only up for grabs today, November 14.

Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Microsoft's recent Xbox ad campaign has sparked confusion and debate, as it equates various devices, including laptops and ...

A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is ...

American bike maker LiveWire will show a special, one-off version of the S2 Del Mar at the ComplexCon event in Las Vegas this ...