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5 Simple Ways to Pinpoint Your Brand’s Target Audience
To market your business successfully, you must know your target audience. Even if you want to cast a wide net, you should ...
Marketing Week3d
Targeting by age is lazy and ineffective, it’s big ideas that count
“We are going to target Gen Z.” So said the leader of a challenger sportswear brand. It’s a problem that some senior marketing leaders still say things like this and isn’t without considerable risk.
Marketing Dive1d
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...
Total Retail4d
How Mid-Market Brands Can Leverage Retail Media Networks and First-Party Data
Retail media networks (RMNs) are leveling the playing field, providing smaller companies with powerful tools to engage ...
Ad Age9d
Inside advertising’s identity-based targeting crisis—how marketers and ad tech are responding
Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ...
Ad Age23d
From demographic data to dynamic targeting—the future of automotive marketing
Are you a print subscriber? Activate your account. By Garett Sloane - 3 hours 44 min ago By Ewan Larkin - 4 hours 14 min ago By E.J. Schultz - 4 hours 14 min ago By Tim Nudd - 4 hours 14 min ago ...