Target and Squishmallows have combined in the cutest way possible and have given birth to a Bullseye Squishmallow for you to snuggle this holiday season.

Mariah Carey, officially dubbed the "Queen of Christmas," is bringing her holiday magic to Amazon with a new line of ...

Build-a-Bear announced its next Sanrio stuffed animal, and it is a plush of Chococat. Both the character and its friend Nutz the Hamster are available individually or bundled together in a $64.50 ...

From plushies and figures to dinos and accessories, these new waves and lines of collectibles take the chase to the next level, making kids more excited than ever to search, find and trade. The Toy ...

Toddlers are growing and developing at a rapid pace. They’re on the move, beginning to engage in pretend play and into everything, including your cabinets. The best toys for 18-month-olds keep ...

Also, this season, we’re celebrating Hello Kitty’s 50th anniversary with an incredible selection of Hello Kitty t-shirts, bracelets, plushies ... well as Disney and Sanrio bath sets for ...

If you have a Sanrio fan in your orbit, or are one yourself, the exhibition is a once-in-a-generation fan event. One of the city’s most visited retail stores is now home to arguably its cutest ...

Sanrio, The Japanese entertainment powerhouse behind the beloved Hello Kitty character, is set to enchant shoppers with its selection of adorable merchandise because it will be opening a Hello Kitty ...

Freshly-minted toddlers are extra busy, as they master walking and talking, while also craving to explore everything. They’re also more interested in playing with the best toys for 1-year-olds ...