However, retail marketing comes next after the primary decisions are made and your store is open and active. This style of marketing involves getting people interested in buying your products. If you ...

A recognized industry expert known for transformative brand campaigns and deep consumer insights, Bromberg brings a unique ...

Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions ...

NEW YORK — Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big ...

Trump used old-fashioned retail politics but in new and unexpected ways to win the election. So retailers can learn from his ...

In today’s fast-paced retail environment, mid-market brands face the challenge of competing with industry giants with more ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

According to a new report from Ebiquity and the World Federation of Advertisers (WFA), 50% of global advertisers plan to ...

Implementing AR technology effectively requires a focused approach that integrates seamlessly into the consumer journey.

Dalma Mall clinches impressive 10 awards at the prestigious RECON MENA Awards 2024, competing against 231 entries ...

Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability ...

With the holiday season underway, retailers are tapping their marketing budgets to entice shoppers to spend at their stores ...