With TV Drug Ads, What You See Is Not Necessarily What You Get
The U.S. is one of only two countries that legally allows drugmakers to advertise products directly to patients. There are ...
Fox Reno2d
Fact-checking commercials for and against Jacky Rosen on prescriptions, big pharma
This week, a closer look at two commercials — one for and one against Democratic Senator Jacky Rosen pertaining to ...
The Dominion Post1d
With TV drug ads, what you see isn’t always what you get
Elisabeth Rosenthal Triumphant music plays as cancer patients go camping, do some gardening, and watch fireworks in ads for Opdivo+Yervoy, a combination of immunotherapies to treat […] ...
Medpage Today on MSN9dOpinion
Direct-to-Consumer Drugs: Big Pharma's Digital Health Play
Major pharmaceutical companies have argued their new direct-to-consumer offerings will improve price transparency for ...
Northwest Arkansas Democrat Gazette18h
What you see may not bewhat you get
With those guard rails in place, few thought advertising would take hold. But the FDA underestimated the wiliness of the pharmaceutical industry, which invented a new art form: finding ways to make ...
NextTV on MSN13d
AMC Network Team With PulsePoint to Boost Programmatic Pharma Ad Sales
AMC Networks said it is putting pep in its programmatic sales to pharmaceutical marketers by collaborating with PulsePoint.
Walla Walla Union Bulletin6dOpinion
Commentary: With TV drug ads, what you see is not necessarily what you get
Triumphant music plays as cancer patients go camping, do some gardening, and watch fireworks in ads for Opdivo+Yervoy, a ...
Salon10d
With TV drug ads, what you see is not necessarily what you get
The United States and New Zealand are the only countries that legally allow direct-to-consumer pharmaceutical advertising. (The European Union was furious when Lady Gaga’s Instagram post ...