The U.S. is one of only two countries that legally allows drugmakers to advertise products directly to patients. There are ...
With those guard rails in place, few thought advertising would take hold. But the FDA underestimated the wiliness of the pharmaceutical industry, which invented a new art form: finding ways to make ...
The pharmaceutical industry has invented a new art form: finding ways to make their wares seem like joyous must-have ...
Triumphant music plays as cancer patients go camping, do some gardening, and watch fireworks in ads for Opdivo+Yervoy, a ...
This week, a closer look at two commercials — one for and one against Democratic Senator Jacky Rosen pertaining to ...
The United States and New Zealand are the only countries that legally allow direct-to-consumer pharmaceutical advertising. (The European Union was furious when Lady Gaga’s Instagram post ...
Medpage Today on MSN9dOpinion
Direct-to-Consumer Drugs: Big Pharma's Digital Health PlayMajor pharmaceutical companies have argued their new direct-to-consumer offerings will improve price transparency for ...
Couldn’t someone in politics make these endless drug ads disappear, as has occurred in nearly every other developed country?
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