JCDecaux ATA’s Elie Hajjar writes on how to create a future that takes sustainability in advertising a step beyond compliance ...

To bring surprising offers for local shoppers, online shopping platform Taobao has unveiled a brand new, outdoor integrated online to offline (O2O) advertising solution via MTR* advertising. Such ...

Currently, MTR* advertising has rolled out a 360-degree online to offline (O2O) outdoor advertising campaign with Taobao, which successfully triggers city-wide interest. Spanning up to 59 MTR ...

“Others potentially preparing to engage their customers just before the busier and more expensive Q4 months. This could also ...

an ad campaign starts with the message they want to convey and the creative they will use to bring it to life. Once they’ve ...

"The enduring value of OOH is that it reaches people as they go about their day—whether commuting, shopping, or attending ...

Taobao rolls out a 360° tailor-made outdoor advertising campaign with MTR* advertising In addition, Taobao has placed various promotional code stickers at 20 designated MTR stations. Passengers ...

The German furniture fittings manufacturer recently rolled out its ‘The Youngest Magician’ campaign across Mumbai, Kolkata ...

‘Icons’ campaign lets the food take center stage, with only the supermarket’s five chevrons hinting at the brand behind the stunt. Tesco logo vanishes / BBH Tesco’s visual identity has ...