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NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
NBA logo creator Alan Siegel says he chose Jerry West’s likeness by accident after spotting a snapshot of the Lakers icon in ...
I just learned the story behind the NBA logo – and it's surprising
The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but ...
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A New Set for Nets World
Representing where we've been, where we are, and where we're going. Our logo set is evolving ahead of the 2024-25 NBA season. We refined familiar logos and are introducing fresh options.
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Golden State's colorful court joins other notable NBA All-Star floors
The event's logo mimicked a New York subway map. The center court logo at the 2015 NBA All-Star Game mimicked a New York subway map, with the event co-hosted by the Brooklyn Nets and New York Knicks.