The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”

Mattel has apologized after inadvertently directing customers of its new line of Wicked dolls to a pornographic website, stating they are taking action to remove the misprinted toys' packaging.

American toy manufacturer Mattel has mistakenly printed the address for a porn website on the packaging of Wicked dolls. The misprint is "not appropriate for children", Mattel said, while promising to "remedy" the mistake.