No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

IAB Australia published a paper that unpacks “why multi-channel advertising campaigns are more effective at delivering ...

The fast-food giant is kicking off a national advertising campaign in the wake of its E. coli outbreak. It is also pledging ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

Publicis Media U.S. has bought Picture Motion, a social impact marketing company that worked with HBO, Apple and CNN on ...

Amid calls for holiday season boycotts, Sephora and other large retailers refute claims of political donations.