No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

A new advertising campaign and documentary was launched during the recent Veterans Day weekend in Connecticut to promote the ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

Winning Gold at The Drum Awards for Agency Business in the Service or Business Innovation category is Locaria. Here's how, in ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...