No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

The fast-food giant is kicking off a national advertising campaign in the wake of its E. coli outbreak. It is also pledging ...

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

The Peninsula Hotels' first major brand campaign in a decade spotlights the stories of front-line staff in mini-documentaries ...