Beth Johnson is the Vice Chair and Chief Experience Officer at Citizens Financial Group, responsible the bank's customer ...

RALEIGH, N.C., Oct. 17, 2024 /PRNewswire/ -- First Citizens Bank today announced the ... leading global marketing and strategy initiatives," said Jeff Ward, First Citizens' Chief Strategy Officer.

Hewlett-Packard is rolling out a series of new marketing initiatives this week at its Global Partner Conference aimed at enabling its solution provider partners to leverage the billions of dollars ...

Most marketers (62%) report being at least somewhat satisfied with their ability to measure the return on investment (ROI) of sponsorship and event marketing initiatives, according to a recent report ...