A "gorgeous" quarter-zip fleece from George at Asda is quickly flying off the shelves after being showcased on Instagram. The supermarket's in-house brand has amassed many loyal fans over the years, ...

The George line has long been a favourite of mine, from collaborations with iconic brands like Roksanda to staple, affordable ...

George at Asda has launched new activewear brand named Gym Locker in 50 stores, after a successful online trial last year.

Asda faces the threat of a multimillion-pound penalty as fears mount that the supermarket will miss its February deadline to ...

Struggling Asda is threatened with a multimillion-pound penalty for failing to complete a crucial £800m IT upgrade on time.

Asda has issued a warning to consumers over a popular parent and child item which is widely sold by the supermarket.

Asda has promoted Liz Evans, managing director of George, to the role of chief commercial officer of non-food and retail, in ...

Anyone who has the item in their home is being asked to return it to their nearest Asda store - here are full details of the ...

George at Asda has launched its new activewear brand, Gym Locker, across 50 stores following a successful online trial in ...

ASDA is urgently recalling a George baby product over chocking fears & warns parents to “immediately” stop using it. The ...

They are also said to "draw sweat from the skin to keep users dry and comfortable even during the most intense workouts”. One ...