A new line of Jujutsu Kaisen and Sanrio collaboration merchandise will appear featuring new character designs and pairings.

The Op Games have several titles out now tied to Hello Kitty, as they have teamed up with Sanrio to celebrate the IP's 50th ...

Sanrio-themed pop-up stores will also be available in Terminals 2, 3, and 4, offering a plethora of character merch, ...

This edition of Changi Festive Village in Singapore is full of kawaii vibes to celebrate Hello Kitty's 50th anniversary.

The carnival, running until Feb 16 next year, is split into different themed zones representing various Sanrio characters, ...

This January, Shashibo puzzle cubes are getting a purr-fect makeover.

Hello Kitty, arguably Japan's best loved creation, is celebrating her 50th anniversary. But all has not always been well at ...

This series presents Pop Mart's Molly as Sanrio's beloved characters including Pompompurin, Cinnamoroll, Kuromi, My Melody, ...

Among the illustrated characters that emerged in Japan across the second half of the 20th century, and continue to capture ...

The monarch was feting a figure more recognisable than any billionaire or emissary: Hello Kitty, who turns 50 this year. The ...

This year-end holiday season, Changi Airport is turning up the magic with the fifth edition of the Changi Festive Village, ...