After 12 years of legal wrangling, Beyoncé finally got the go-ahead to trademark her daughter Blue Ivy’s name. A successful challenge against a Wisconsin-based retail store using the “Blue ...

Blue Ivy wasn’t introduced to the world merely as Beyoncé and Jay-Z’s firstborn—she was embedded in the mechanics of power ...

Blue Ivy’s name can finally be trademarked. Beyoncé will now be able to trademark her oldest daughter’s name after winning a battle over a Wisconsin clothing store, according to court documents.

We can’t wait to see what else Blue has in store. In an interview with Harper's Bazaar, Beyoncé's stylist, Shiona Turini, says Blue Ivy gets the final choice for her performance costumes.

It’s no secret that Blue Ivy Carter, the eldest daughter of Beyoncé, is a rising star. But what you may not know is that she’s a budding style icon and we’ve finally have some insight on ...

Blue Ivy Carter, the beloved daughter of Beyoncé and Jay-Z, is the one who “makes the final choice” when it comes to what she wears when she appears with her famous mother on stage.

Blue Ivy isn’t just a budding performer. The 12-year-old daughter of Beyoncé and Jay Z also has some serious style chops in the making. According to Beyoncé’s long-time stylist, Shiona ...