Along with the pivot, the firm has also announced raising $15 million in a mix of debt and equity led by Lightspeed Venture ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

Swiggy’s recent IPO filing shows significant differences in its business model compared to competitor Zomato, despite both ...

Discover why investing in Green Dot Corporation (GDOT) for its transformation towards embedded finance may present a strong ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

Customer-centric focus is essential. B2B success depends on prioritizing customer relationships and long-term value creation.

The core strategy for any B2B company is affiliate marketing. The benefit of expanded reach and revenue growth allows the business to partner well with the affiliates. Businesses can promote their ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

China’s e-comm industry is booming but rife with controversy. These China e-commerce statistics cover all the recent figures ...