In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

For long, the recipe for creating the perfect advertisement typically involved some research into consumer attitudes, a dash ...

With 25 focus groups and $45 million, political advisors to X owner Elon Musk pitted people against each other to cause a ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

A new ad campaign from Discover Long Island, the region’s largest tourism marketing organization, aims to position Long ...

Iowans for Common Sense, a new coalition, is launching an advertising campaign to stop a proposed new casino in Cedar Rapids.

Coleman Insights has introduced Validate, a tool designed to help radio stations demonstrate the effectiveness of their ad ...