From marketing on the right platforms to supporting their favorite social causes, companies will need to consider younger ...

“This campaign uses innovative technology to bring people even closer to the brand in ways never seen before,” says Rahman, ...

With Irish actor Paul Mescal very much in the news at the moment for his role in Gladiator II, Lidl Ireland and Droga5 Dublin ...

Also: Leading National Advertisers 2024 Disney update, top brands for baby boomers, Paramount-Nielsen measurement standoff ...

The winners of the second Annual Shopper Marketing Awards by Shop! South Africa, which represents SA’s shopper and retail ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

Ad media spend optimization boosts advertising campaigns, reduces ad waste, and drives growth for businesses. As marketers ...

MediaSense has run some of the biggest global media agency pitches, including for Amazon and Unilever, while R3 has managed ...

Kamala Harris has clearly overspent in the entire US Presidential election campaign this time and landed herself in a big ...

The advertising agency that sells lamb on Australia Day will now sell the government’s Future Made in Australia package.