More brands are avoiding Pride partnerships this year with queer influencers, giving true allies room to stand out.

Education worked, but it democratized knowledge, not brand preference. In trying to build loyalty through education, the ...

Pernod Ricard’s vodka brand Absolut has trialled a paper-based cap and bottle, reportedly marking an industry first as part ...

In this article, the author breaks down Mondelēz’s lawsuit against Aldi over its packaging and explains how trade dress law protects the look and feel of consumer products. The piece explores what ...

Then he added bourbon and ice, shook it well, and strained it into an old fashioned glass filled with crushed ice. Lastly, he ...

Independent, award-winning design studio WeWantMore announces the launch of its London studio, expanding its creative reach and bringing its bold, multidisciplinary approach to the UK market. This ...

Pernod Ricard is to reorganise its business, a move it says is aimed at creating "a more agile and simplified organisation".

You might think Russia pumps out the most vodka, but technically, they didn't even invent it (that's Poland). Here's who ...

Here's where to buy original vodka and Clase Azul online, ... They also sell Absolut Vanilla for ₦20,850 on their website. ... a harsh or chemical taste is a warning sign.

CCEP’s biggest competition to date would seek to “energise the wholesale channel” and reward retailers who bought into its ...

So many things to look forward to on Savannah's drink and dining horizon, including the opening of Joe and Vera's on Broughton Street and a long-anticipated diner in Midtown.