The marketing investment pendulum is starting to swing back to the upper funnel and brand, according to industry experts.

You have a spidey-sense – even if you don’t cling to walls, or shoot webbing from your wrists (though I’d seek medical advice ...

"It's important to be adaptable and continue to improve on and learn the exciting new world of advertising opportunities for ...

She replaces Nic Christensen who has moved to a consulting role with SBS, after a two-and-a-half-years leading its corporate ...

Mamamia has announced The Daily Dial, a proprietary content planning tool for advertisers that adds to the data and insights ...

Mamamia is launching KNOW, a 'social-first' lifestyle media brand, created by and for Gen Z. KNOW is a standalone brand from ...

In this series, AdNews takes a look at some of the professionals working across the advertising, adtech, marketing and media ...

Leah Boonthanom has been appointed head of corporate communications for national hybrid-funded broadcaster SBS , effective ...

The agency also appoints Siddharth Bhakay head of digital and Katrina Stratton head of client services and investment.

The D&AD Shift Sydney class of 2024 celebrated over drinks and canapés at a graduate showcase in Walsh Bay. Shift is a free, ...

Melbourne-based Italian smallgoods company Puopolo has appointed independent creative agency 10 Feet Tall agency of record.

Havas Media Network has appointed Rebecca Tos managing partner ANZ, of Consumer Science & Analytics (CSA), the global data ...