DirecTV has already been active. After playing a role in the demise of Venu, They launched a sports themed skinny bundle and ...

DIRECTV has acquired the majority ownership of INVIDI Technologies, a provider of addressable television advertising ...

Comscore's new measurement tool gives publishers a better understanding of content consumption patterns – not just ad ...

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal ...

Deal for the addressable TV ad solutions provider is part of DirecTV’s ongoing investments in advanced ad capabilities ...

DirecTV has acquired the majority ownership of Invidi Technologies, a specialist in providing addressable television ...