"At age 62, I don't go out on New Year's Eve anymore, so this is my way of ringing in the New Year," said Keith Kalberer.

Hundreds of people celebrated the new year by taking the Polar Plunge at Bradford Beach on Milwaukee's lakefront.

New Year’s Day is all about fresh starts, and Milwaukee’s own Bradford Beach Polar Plunge offers a daring and invigorating ...

PEOPLE RUNNING INTO FRIGID LAKE MICHIGAN AT MILWAUKEE’S BRADFORD BEACH. THAT’S ALSO WHERE WE FIND 12 NEWS HANNAH HILYARD TONIGHT. HANNAH A LITTLE BIT OF A SILVER LINING, IF YOU WILL.

The owners of a boat stranded along Lake Michigan's shoreline in Milwaukee said they left the boat after they ran out of fuel during a storm. The boat "Deep Thought" washed ashore between Bradford and ...

Hundreds of people celebrated the new year by taking the Polar Plunge at Bradford Beach on Milwaukee's lakefront.

Hundreds of people took the Polar Plunge at Milwaukee's Bradford Beach on New Year's Day. The air temperature was expected to be in the upper 20s, while the surface water temperature was around 40 ...

Westminster Christan School senior Jaden Bradford started the organization Project S.O.W. (Sharing Our Wonders). “It’s a community outreach organization that promotes disability awareness and connects ...

Beach said Bleu Rivera was aimed at “both elders and young ... Spirits & Sports opened in the former Laser Lounge HQ Skin Specialist on Little Horton Lane, next to the Bradford Ice Arena. It’s said to ...

Jerry Guyer says he has invested $18,000 in salvaging the boat, abandoned by a Mississippi couple after running out of gas.

The boat, a Chris-Craft Roamer named Deep Thought, has had plenty of time to think. It has been abandoned on the Lake ...