FC Barcelona used social media and an email sent to the press to announce its new sponsorship deal with Nike which is believed to be the highest-paid in soccer.

FC Barcelona and Nike have extended their relationship. The professional soccer club announced it has entered into a new multiyear partnership agreement with the Swoosh, starting effective this season.

Despite months of negotiations leading to a new, lucrative sponsorship deal with Nike, Barcelona still have a long road ahead in their quest to comply with La Liga’s 1:1 Financial Fair Play rule, as per a recent report from La Vanguardia. The club ...

Catalan radio station RAC1 also reported news of a deal being agreed between the La Liga soccer club and the American sportswear giant and similarly cited anonymous

Barcelona have announced that they have reached an agreement with Nike over a new €1.7 billion kit sponsorship deal. The Blaugrana's financial issues could soon be alleviated to a certain extent. Negotiations over fresh terms with kit manufacturing giant Nike had been ongoing for several months and they have now reached a satisfactory conclusion.