Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas.

Amazon's generative AI-powered assistant is designed to give shopping recommendations and answer questions about products.

Amazon has called its latest AI assistant Rufus. But what is the story behind this unusual moniker and how does it compare to ...

Amazon’s AI-powered shopping assistant Rufus launches throughout Europe. It’s still in beta, though should roll out to most ...

Amazon has recently announced the launch of its AI shopping assistant, Rufus in India. Rufus is currently available in beta, ...

Alexa didn’t get a big splashy launch event, or come with a bunch of grand proclamations about being the future of anything. Instead, like a phone charger with a made-up name or a knockoff version of ...

Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.

Amazon Q Developer, Amazon Web Services Inc.’s artificial intelligence software development assistant, today announced ...

Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas. The e-commerce giant has been widely considered to be playing catch-up ...

A new report reveals how Amazon continues to struggle with building a better AI brain for Alexa as competitors surge ahead.

Amazon's Rufus AI shopping assistant debuts in Canada, offering personalized product recommendations, comparisons, and discovery within the Amazon app.