The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s ...

To reach these consumers, Puma tied running to self-expression, both in the way that Gen Z interacts with social media and in examples from top athletes like Usain Bolt and Turkish shooter Yusuf ...

It is now up to the Global South to call for a new order centred on inclusion. Published 06 Jan, 2025 05:50am ...