Levi's CFO explained why its new denim marketing campaign with cultural icon Beyoncé is a win-win for both partners.

Jennifer Aniston is a renowned actress with legendary style — we found a pair of straight leg jeans like hers for $32!

If you buy something through my links, I may earn a commission. Grab yourself a pair of bestselling Levi’s jeans and fin ...

Beyoncé's Cowboy Carter-inspired Levi's commercial helped the legendary brand reach $5 million in Media Impact Value (MIV).

The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” ...

Japanese jeans tend to be high-end, dark and durable. Although a tiny part of the global jeans market, they have carved out a ...

Beyoncé unveils the first visual from her Levi's 'Reiimagine" campaign, which puts its own spin on the brand's classic ads.

Dallas has actually never been much for Western wear, which makes the Cattle Baron’s Ball a bit of kitsch and cowboy dress-up ...

The singer says she and the iconic denim brand aimed to create "quintessential American iconography" with the REIIMAGINE ...

Beyoncé Knowles-Carter has a new collaboration inspired by her "Levii's Jeans" song from her most recent album, "Cowboy Carter." The multi-Grammy ...

Beyoncé and Levi's have officially released the first chapter of their new collaboration as the superstar struts her denim in ...