Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Mattel has apologized for the “unfortunate error” on the packaging of its dolls inspired by the movie “Wicked” that directed its customers to an adult website. The toymaker intended to refer consumers to WickedMovie.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”