It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...

and Xbox X/S and Xbox One. The Sims 4 À la vie, à la mort( In Life and Death), a brand-new pack that should completely renew ...

Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is ...

American bike maker LiveWire will show a special, one-off version of the S2 Del Mar at the ComplexCon event in Las Vegas this ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

Why is "This is an Xbox" beneficial to console owners, then? Well, as Phil says, Microsoft Gaming clearly needs to tap into ...

Xbox chief Phil Spencer has recently been doing the interview circuit, mixing up his usual advocacy for Microsoft's slate ...

We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.