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FDA, Drug Ads

FDA's New Rules Require TV Drug Ads to Be Clearer, More Direct

The U.S. Food and Drug Administration ( FDA) now requires TV and radio drug ads to be clearer and more direct. The new guidelines, which have been over 15 years in the making, are designed to end industry practices that downplay or distract viewers from risk information.

The Associated Press on MSN · 2d

New FDA rules for TV drug ads: Simpler language and no distractions

FDA’s requirement for truthful, balanced risk and benefit information applies to drugmakers, leaving a loophole for both influencers and telehealth companies like Hims, Ro and Teledoc, who may not have a direct financial connection to makers of the drugs they’re promoting.

The San Joaquin Valley Sun · 22h

FDA implements new rules for drug ads

The U.S. Food and Drug Administration (FDA) has implemented new rules for TV drug ads to make them clearer and more direct in explaining medication risks and side effects.

Yahoo · 1d

New FDA rules target those ubiquitous TV drug commercials

The agency’s new guidelines are created to eliminate pharmaceutical company practices that minimize or distract consumers from knowing risk information about drugs.

KTHV · 1d

FDA puts new restrictions on TV ads for drugs

The new rules instruct drugmakers to use simple, consumer-friendly language when describing their drugs, without medical jargon.

19h

Coca-Cola's New Christmas Commercial Was Made With AI And Looks Bad

Coca-Cola has been making Christmas ads for a very, very long time. But it’s latest one was created using AI-generation tools ...

Marketers are playing catch-up with their holiday TV commercial campaigns post-election

Also: Leading National Advertisers 2024 Disney update, top brands for baby boomers, Paramount-Nielsen measurement standoff ...

Hosted on MSN4d

Is Netflix Getting More Like Typical TV? 'Over 50%' of New Users Opt for Ads

It supports streaming on up to two devices at a time. Netflix says "most movies and TV shows are available," but a lock ...

10don MSN

The election is over, but some TV & radio campaign ads could continue. Here’s why

For months, political ads have taken over streaming services and cable networks ahead of Election Day. But now that campaign ...

Inside Coca-Cola’s first AI-generated TV ads

Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.

AFAQS2d

Streaming TV ads boost recall and purchase impact: Magnite Report

Magnite, an independent sell-side advertising company, unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” ...

Politico10d

It’s still the economy: What TV ads tell us about each campaign’s closing message

In the presidential campaigns’ TV ads down the final stretch, it’s been all about the economy. A majority of ads targeting swing-state voters in the last month have touched on economic issues ...

Advanced Television2d

Balancing act: How TV ad regulations impact gambling and consumer behaviour

Television advertising has long been a powerful tool in influencing consumer behaviour, especially in industries like gaming.

The News-Gazette4d

My Turn | Why are there prescription drug ads on TV?

Here’s a map of single-copy locations. Sign up for our daily newsletter here Two weeks ago, on one night alone, I saw five ...

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