New FDA rules require TV drug ads to be more clear and direct
The FDA spent more than 15 years crafting the guidelines, which are designed to do away with industry practices that downplay ...
FDA's New Rules Require TV Drug Ads to Be Clearer, More Direct
The U.S. Food and Drug Administration ( FDA) now requires TV and radio drug ads to be clearer and more direct. The new ...
Inside Coca-Cola’s first AI-generated TV ads
Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.
Enough with the schmaltzy Christmas TV ads. I just want to know what to buy
The votes are in and have been counted and verified. I can now reveal to you that the John Lewis Christmas ad is the best ...
Marketers are playing catch-up with their holiday TV commercial campaigns post-election
Also: Leading National Advertisers 2024 Disney update, top brands for baby boomers, Paramount-Nielsen measurement standoff ...
New FDA rules target those ubiquitous TV drug commercials
The agency’s new guidelines are created to eliminate pharmaceutical company practices that minimize or distract consumers ...
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New drugmaker TV ads attack PBM rebates and health insurers
PhRMA's “Middleman” and “Your Insurance” characters snatch savings away from a bewildered patient.
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YouTube: are there more adverts on YouTube or live TV? How ad breaks compare
If you don’t have an ad-blocker, you might run into numerous advert breaks while watching a video. But how does it compare to watch terrestrial TV live? In the age of streaming and internet ...