A new line of Jujutsu Kaisen and Sanrio collaboration merchandise will appear featuring new character designs and pairings.

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji, ...

The character is beloved by millions worldwide and has been the face of its parent company, Sanrio, for half a century.

Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bow-wearing character’s fictional birthday has brought museum exhibits, a theme park spectacle and accolades.

From the moment guests entered the store, they were greeted by colorful decorations that captured the essence of Sanrio's ...

This edition of Changi Festive Village in Singapore is full of kawaii vibes to celebrate Hello Kitty's 50th anniversary.

Hello Kitty, the cute, enigmatic character that adorns everything from handbags to rice cookers, turns 50 on Friday (Nov 1) – ...

A little Primark is opening in Montijo, Portugal, a town which sits across the river from Lisbon. And, a second store in the ...

Hello Kitty is celebrating her 50th birthday, but who is she anyway? Here's some history on the girl — not cat.

As Hello Kitty's commercial success expanded beyond Asia, so did her personal profile. By the late 1970s, Sanrio revealed the ...