Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Making an adaptation of a much beloved original story is never going to be an easy feat, all the more so when the original consists of five books within which the world building is incredibly detailed ...