Implementing AR technology effectively requires a focused approach that integrates seamlessly into the consumer journey.

Trump used old-fashioned retail politics but in new and unexpected ways to win the election. So retailers can learn from his ...

Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability ...

With the holiday season underway, retailers are tapping their marketing budgets to entice shoppers to spend at their stores ...

As a consumer and someone who has spent the better part of a career in the design and build of retail, I couldn’t be happier ...

In today’s fast-paced retail environment, mid-market brands face the challenge of competing with industry giants with more ...

A retail marketing campaign provides a pathway to expand your reach, connect with new and existing customers, and tell your brand story. With so many different ways you could take a marketing ...

At the WWD Apparel & Retail CEO Summit, retail executives highlighted the need for clear communication and a unified corporate culture to drive success and adaptability.

Looking for a way to sell beautiful jewelry without the burden of inventory management? Try dropshipping and start selling ...

Universal’s “Wicked” is drumming up buzz ahead of its Nov. 22 release with hundreds of merchandise offerings from dozens of ...

Retail is upgrading to smarter tech and AI-driven software. Interactive digital signage software is perhaps the most diverse tech in retail. There are also digital price tags, AI-powered customer ...

But they weren't. Analysts at Vanda Research, who track retail stock-market activity, found buying relatively muted compared to the gains in the stock market. Vanda's Marco Iachini and Lucas Mantle ...