A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

After setting the retail marketing landscape ablaze with forward-thinking insights and passionate discussions in 2024, ...

AI applications have the potential to forever change many aspects of retail, from supply chains to physical and digital store operations to marketing. This is why retailers are making significant ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

Retail apps, one of the latest approaches adopted ... gleaned from app usage also allow organisations to fine-tune their marketing efforts while increasing sales and income production.

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

The company said its retail net revenue increased by 17.6 per cent to $ ... and its investment in digital marketing.

This survey was done of over 100 C-level executives in the consumer-packaged-goods and retail sectors revealing that ...

Related stories "It's really powerful not only for the CMO but also for the CFO to see how a retail-marketing campaign actually influences market share," Grether said. Users can opt out of their ...

If consumers wait too long to make holiday-related purchases, they may find stores have moved on to the next big event, ...