The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Welcome back to Next-Gen Console Watch! This month marks the four-year anniversary of both the PlayStation 5 and the Xbox ...

When I was a kid, Black Friday seemed like a magical event that I could only dream about participating in. All I knew is that ...

If you've seen a lot of Phil Spencer news lately, it's because he's doing a media circuittaking interviews and giving ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

The executive tells Rolling Stone that cloud streaming is the priority, but so are handhelds and home consoles ...

And what of Microsoft skipping the mid-cycle refresh? Unlike last time when its Xbox Series X and the PS4 Pro went ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

As for the Windows Xbox app, the home interface has been revamped, letting you get back into what you've been playing with ...

The Xbox Series X and S are impressive consoles, but they aren't free of problems. Here, we cover the most common Xbox Series ...