As critics of the pharmaceutical industry have begun floating the idea of banning direct-to-consumer (DTC) pharmaceutical ...

One thing RFK Jr. is getting right? His plan to ban direct-to-consumer advertising for pharmaceutical drugs.

How Brands & Agencies Are Navigating the Industry’s Next Big Shift An Exclusive Report from AdExchanger and PurpleLab The ...

In 2024, 59% of the pharmaceutical industry’s spend was on television advertising, making pharma the third-highest spending industry on television ads, according to MediaRadar.

Limiting pharma ads would be a major win for Health and Human Services Secretary Robert F. Kennedy Jr. He has long wanted to more strictly regulate how medicines are promoted.

For decades, pharmaceutical companies have shelled out big bucks to broadcasters to place ads between segments. But a pair of policies being considered by Health and Human Services Secretary ...

A longstanding tax benefit for advertisers survived this year’s budget talks, but pressures ensure the fight isn’t over.

Movement To Ban Pharmaceutical Ads Gains Steam With New Policies, Bills Under Review The HHS secretary and Senator Sanders are among those pushing for an end to direct-to-consumer advertising. Efforts ...

The stock's fall snapped a two-day winning streak.

Tremfya snagged Dupixent’s place as the pharma brand with the most TV impressions in June, according to data released by iSpot.tv on Friday morning. The Johnson & Johnson brand garnered a 4.3% share ...

The association highlights violations involving the advertising of Schedule H and H1 medicines, prescription drugs that ...