The U.S. is one of only two countries that legally allows drugmakers to advertise products directly to patients. There are ...

With those guard rails in place, few thought advertising would take hold. But the FDA underestimated the wiliness of the pharmaceutical industry, which invented a new art form: finding ways to make ...

Elisabeth Rosenthal Triumphant music plays as cancer patients go camping, do some gardening, and watch fireworks in ads for Opdivo+Yervoy, a combination of immunotherapies to treat […] ...

Triumphant music plays as cancer patients go camping, do some gardening, and watch fireworks in ads for Opdivo+Yervoy, a ...

This week, a closer look at two commercials — one for and one against Democratic Senator Jacky Rosen pertaining to ...

As part of the acquisition, Organon will acquire psoriasis treatment Vtama, which could soon be approved in atopic dermatitis ...

Pharmaceutical firms are urged to capitalise on current trends in AD trials. The atopic dermatitis (AD) market is projected ...

Shaikh Salim bin Ali al Mahri, Chairman of the Board of Directors of Dhofar Pharmaceutical Industries Company, said that the project is the first of its kind in the Sultanate of Oman, and is expected ...

Universe Pharmaceuticals INC (the "Company," "we," "our" and "us") (Nasdaq: UPC), a pharmaceutical producer and distributor in China, today announced ...

Pharma Industry Awards 2024 organiser BusinessRiver, asks senior Cognizant managers for their predictions for the year ahead.

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) ...