The U.S. is one of only two countries that legally allows drugmakers to advertise products directly to patients. There are ...

With those guard rails in place, few thought advertising would take hold. But the FDA underestimated the wiliness of the pharmaceutical industry, which invented a new art form: finding ways to make ...

Elisabeth Rosenthal Triumphant music plays as cancer patients go camping, do some gardening, and watch fireworks in ads for Opdivo+Yervoy, a combination of immunotherapies to treat […] ...

By Mike Barnhardt There’s a standing joke in the evenings while my wife and I watch television. Always, an advertisement for some type of prescription drug or another comes on. And always, I’ll say “I ...

He was in Memphis to hand out turkeys to families at a church when a visit to his favorite cookie shop near his childhood ...