JCDecaux ATA’s Elie Hajjar writes on how to create a future that takes sustainability in advertising a step beyond compliance ...

Philip Matta, CEO of Hypermedia, reveals the strategy behind its use of technology and AI in its digital out-of-home offerings.

To bring surprising offers for local shoppers, online shopping platform Taobao has unveiled a brand new, outdoor integrated online to offline (O2O) advertising solution via MTR* advertising. Such ...

Currently, MTR* advertising has rolled out a 360-degree online to offline (O2O) outdoor advertising campaign with Taobao, which successfully triggers city-wide interest. Spanning up to 59 MTR ...

“Others potentially preparing to engage their customers just before the busier and more expensive Q4 months. This could also ...

Calls today for better OOH measurement with Melbourne Cup attendees passed out in a bus shelter set to be excluded.

Through innovative and impactful bus branding, Blue Label Media ensures that African Bank’s brand is not just seen but felt ...

Taobao rolls out a 360° tailor-made outdoor advertising campaign with MTR* advertising In addition, Taobao has placed various promotional code stickers at 20 designated MTR stations. Passengers ...

‘Icons’ campaign lets the food take center stage, with only the supermarket’s five chevrons hinting at the brand behind the stunt. Tesco logo vanishes / BBH Tesco’s visual identity has ...