No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

For many marketers, the challenge lies in delivering messages that resonate across age groups without sacrificing relevance ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

Imagine flawlessly orchestrating your brand's message across every platform. Insights from a business owner and a CEO will ...

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

Microsoft introduces streamlined ad experience to Copilot, expanded video ad tools and simplified shopping campaign management.